hey, i’m tania.
hey,
i’m tania.
design for people, think with teams,
build inclusive products that scale.
design for people, think with teams, build inclusive products that scale (real).
currently at boostdraft / legaltech
tania natalnael
product designer
apac
working since
2021
date of birth
13
financially resposible
yesn’t…?
tania natalnael
product designer
apac
working since
2021
date of birth
13
financially resposible
yesn’t…?
tania natalnael
product designer
apac
working since
2021
date of birth
13
financially resposible
yesn’t…?
tania natalnael
product designer
apac
working since
2021
date of birth
13
financially resposible
yesn’t…?
the 3Ms i can talk about for hours:
i accept yappings in indonesian, english, and spanish.
i design like i own the business
the vibe i bring to the function is giving a 90% damn about what i design. where's the 10%, you asked? somewhere by the beach, with a plate of mango sticky rice.
think like an owner, design like a strategist.
ownership mentality pushes me to dig deeper into insights, question every design decision, and know that the best solutions emerge when diverse perspectives unite around a shared vision.
think like an owner, design like a strategist.
ownership mentality pushes me to dig deeper into insights, question every design decision, and know that the best solutions emerge when diverse perspectives unite around a shared vision.
think like an owner, design like a strategist.
ownership mentality pushes me to dig deeper into insights, question every design decision, and know that the best solutions emerge when diverse perspectives unite around a shared vision.
the profitable underdog is inclusivity
plot twist: designing for everyone actually makes your product better for everyone and welcomes more clients (read my example to know more). good design should never require a VIP pass to enjoy.
the profitable underdog is inclusivity
plot twist: designing for everyone actually makes your product better for everyone and welcomes more clients (read my example to know more). good design should never require a VIP pass to enjoy.
the profitable underdog is inclusivity
plot twist: designing for everyone actually makes your product better for everyone and welcomes more clients (read my example to know more). good design should never require a VIP pass to enjoy.
adapt without losing the soul
we work like our rent depends on it (because it does), and it's sad if we lose ourselves in the process. when designing, i remain responsive to market shifts and changes, while protecting what makes a product authentically itself.
adapt without losing the soul
we work like our rent depends on it (because it does), and it's sad if we lose ourselves in the process. when designing, i remain responsive to market shifts and changes, while protecting what makes a product authentically itself.
adapt without losing the soul
we work like our rent depends on it (because it does), and it's sad if we lose ourselves in the process. when designing, i remain responsive to market shifts and changes, while protecting what makes a product authentically itself.
i thought school was over… until i started designing
design constantly humbles me, and i enjoy every second of it. each project feels like a masterclass, each piece of feedback like a free consulting, and each challenge is a puzzle i'd spend hours solving.
i thought school was over… until i started designing
design constantly humbles me, and i enjoy every second of it. each project feels like a masterclass, each piece of feedback like a free consulting, and each challenge is a puzzle i'd spend hours solving.
i thought school was over… until i started designing
design constantly humbles me, and i enjoy every second of it. each project feels like a masterclass, each piece of feedback like a free consulting, and each challenge is a puzzle i'd spend hours solving.
boostdraft
2024 - present
permanent
reduced conversion and product adoption friction by revamping Highlight colors to meet WCAG 2.2 Level AA.
led end-to-end design for core features such as Add-in and Compare, including key components like Popup and Edit Author History, used by 10,000+ legal professionals across 600+ law firms in Japan, South Korea, and the U.S.
independently manage all marketing design needs, including brochures, banners, social media assets, and email campaigns.
ailiverse
2023 - 2024
contract
increased landing page performance with 81% positive impressions and 2% conversion rate by redesigning layout and clearly showcasing the product.
achieved a 94% issue resolution rate by conducting collaborative design QA sessions with developers.
suarise
2024
bootcamp
conducted in-person usability testing with a blind participant to evaluate real-world accessibility barriers.
audited the site’s accessibility using WAVE, NVDA, and TalkBack to identify compliance gaps.
drafted actionable technical recommendations to improve a government complaint website’s accessibility, aligning with WCAG 2.2 Level AA standards.
boostdraft
2024 - present
permanent
reduced conversion and product adoption friction by revamping Highlight colors to meet WCAG 2.2 Level AA.
led end-to-end design for core features such as Add-in and Compare, including key components like Popup and Edit Author History, used by 10,000+ legal professionals across 600+ law firms in Japan, South Korea, and the U.S.
independently manage all marketing design needs, including brochures, banners, social media assets, and email campaigns.
ailiverse
2023 - 2024
contract
increased landing page performance with 81% positive impressions and 2% conversion rate by redesigning layout and clearly showcasing the product.
achieved a 94% issue resolution rate by conducting collaborative design QA sessions with developers.
suarise
2024
bootcamp
conducted in-person usability testing with a blind participant to evaluate real-world accessibility barriers.
audited the site’s accessibility using WAVE, NVDA, and TalkBack to identify compliance gaps.
drafted actionable technical recommendations to improve a government complaint website’s accessibility, aligning with WCAG 2.2 Level AA standards.
boostdraft
2024 - present
permanent
reduced conversion and product adoption friction by revamping Highlight colors to meet WCAG 2.2 Level AA.
led end-to-end design for core features such as Add-in and Compare, including key components like Popup and Edit Author History, used by 10,000+ legal professionals across 600+ law firms in Japan, South Korea, and the U.S.
independently manage all marketing design needs, including brochures, banners, social media assets, and email campaigns.
ailiverse
2023 - 2024
contract
increased landing page performance with 81% positive impressions and 2% conversion rate by redesigning layout and clearly showcasing the product.
achieved a 94% issue resolution rate by conducting collaborative design QA sessions with developers.
suarise
2024
bootcamp
conducted in-person usability testing with a blind participant to evaluate real-world accessibility barriers.
audited the site’s accessibility using WAVE, NVDA, and TalkBack to identify compliance gaps.
drafted actionable technical recommendations to improve a government complaint website’s accessibility, aligning with WCAG 2.2 Level AA standards.