Fixing a highlighting system that was quietly costing deals
Legal professionals found our color-coded highlighting distracting enough to work with. Now, 71% of users now find it less disruptive to read, and it's no longer flagged as a blocker by sales.
71%
legal professionals found the mode improve their document reading experience
Legal professional
Visibility has improved, and work efficiency seems to have increased as well.
3:1
WCAG 2.2 level AA interface component contrast ratio eventually reached
A Word add-in for legal document review.
One of its core features is automatically highlighting key elements: terms, section references, errors, etc in legal documents to help legal professionals review contracts more efficiently.
The highlighting system, used daily by law firms and corporates across Asia, had been a core part of the product, as well as the main selling point, since launch.
One day, this happened…
A potential adoption failed and was made public by a well-respected professional.
What months of internal feedback couldn't achieve, a single tweet did. In a culture where direct criticism is rarely voiced, this tweet finally made this the team's highest priority at that time.
What was this "colorful" they meant?