(Re)winning legal professionals' buy-ins with strategic highlighting system
Who knew colors could cause abandonment and hinder market expansion? I didn't, and here's how I helped the team tackling that.
71%
legal professionals found the mode improve their document reading experience
Salesperson, about decision-maker
...had a good response... could clearly distinguish red from the others...
3:1
WCAG 2.2 level AA interface component contrast ratio eventually reached
A Word add-in for legal document review.
One of its core features is automatically highlighting key elements: terms, section references, errors, etc in legal documents to help legal professionals review contracts more efficiently.
The highlighting system, used daily by law firms and corporates across Asia, had been a core part of the product since launch.
One day, this happened…
A potential adoption failed and was made public by a well-respected professional.
What months of internal feedback couldn't achieve, a single tweet did. In a culture where direct criticism is rarely voiced, this tweet finally made this the team's highest priority at that time.
What was this "colorful" they meant?